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EA says Generative AI will make games and money faster (after laying off 670 employees)


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Electronic Arts (EA), a leading player in the gaming industry, is making headlines with its ambitious plans to leverage generative AI (GenAI) to revolutionize its operations. The company’s CEO, Andrew Wilson, has been vocal about the potential of this technology to drive efficiency and expand the player base.

 

EA aims to use GenAI to become 30% more efficient as a company. With game development time on the rise, the company believes that AI can significantly reduce the time and resources required. For instance, the construction of a stadium for a sports game, which previously took six months, could be reduced to just six weeks or even six days.

 

In addition to efficiency, EA is also eyeing expansion. The company plans to use AI to make games more immersive and personalized, thereby attracting more players. Wilson believes that GenAI could help grow EA’s player network of roughly 700 million users by at least 50%. The use of personalized content could also increase monetization by 10-20%.

 

However, these AI advancements come at a time when EA has recently announced layoffs of about 670 employees. This has raised questions about whether the increased efficiency brought about by GenAI could lead to further job losses.

 

What are your thoughts on EA’s plans to use GenAI? Do you think the benefits of increased efficiency and expansion outweigh the potential job losses? We’d love to hear your views.

 

 

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Top image:  777ers | Dreamstime.com

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