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Bugatti & Gillette merge lanes with luxe car-inspired heated razor


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Luxury carmaker Bugatti and shaving giant GilletteLabs have joined forces to create a smooth ride for your face with a Special Edition Heated Razor.


Going from 0 to 100, this posh grooming tool actually features a heating element that activates with a button press, delivering soothing warmth for a more comfortable shave.




The handle boasts a sleek Bugatti Agile Bleu finish, inspired by the legendary French racing color. The iconic Bugatti Macaron emblem adds a touch of sophistication, while the premium aluminum-zinc construction reflects the innovative materials used in Bugatti’s high-performance cars.






Says Wiebke Ståhl, Managing Director at Bugatti International: “Bugatti embodies passion for perfection, in addition to performance, revolutionary design, and unrivaled quality. GilletteLabs shares these very same values. We are therefore delighted to be working with the world's leading company in the field of grooming. At Bugatti, we pride ourselves on providing the pinnacle of luxurious experiences in everything we do, staying true to our mantra: “If comparable, it is no longer Bugatti.”


The razor, which comes with a magnetic charging dock, is priced at $170.



Images: Bugatti, Gillette

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