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Apple Introduces 2023 Pride Watch Band—No Two Are Identical—And iPhone Wallpaper


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Apple is sprinkling its support for LGBTQ+ individuals with a new Pride Edition Sport Band and matching wallpapers for iPhones and smartwatches.

This year’s strap design encapsulates “the strength and beauty” of the community, spotlighting the original rainbow colors from the Pride flag along with black and brown—alluding to Black and Latin LGBTQ+ communities and those who have passed on from or are dealing with HIV or aids—and blue, pink, and white to symbolize transgender and non-binary people.

The colorful Apple Watch band sees sprinkle-like, rainbow geometric shapes strewn across a white canvas. Notably, due to the compression-molding process, every chunk of wrist candy is unique, mirroring the diversity of the Pride community.

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