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Heinz Tucks Into Its Idea Of The Olympics By Championing Daily Ketchup Feats


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Image courtesy of BETC Paris

Heinz is raising a glass—or rather, a squeeze bottle—to the unsung heroes at every dinner table: the ketchup virtuoso. Everyday Heroes, its latest campaign cooked up by BETC Paris, shines a light on the often-misunderstood “artists” of condiment control, whose work is deemed by many as splotches and messes. With the 2024 Paris Olympics approaching this month, the all-encompassing sauce brand has dreamed up its own version of Olympic medals.

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