Jump to content

  •  

Nintendo says hard pass on generative AI in gaming


Coloroscopio

Recommended Posts

Nintendo-Rejects-Generative-AI-In-Game-Design-1.jpg


Just about every industry has been swept by the force of artificial intelligence, the gaming sphere included. Nintendo, however, is making a surprising stand. The gaming giant, known for its beloved franchises like Mario and Zelda, has publicly stated its reservations about using generative AI in its game development process.

 

Nintendo’s president, Shuntaro Furukawa, addressed this topic during a recent Q&A session at a shareholder meeting. While acknowledging the long-standing use of “AI-like technology” in games for enemy behavior and other mechanics, Furukawa emphasized his concerns surrounding generative AI, especially when it comes to the rights of original works.

 

The Nintendo boss commented that the company understood the technology “has issues with intellectual property rights.”

 

Furukawa also emphasized Nintendo’s accumulated wealth of creative strengths, where it has amassed “decades of know-how” in crafting engaging gameplay. Although the brand would “remain flexible” in embracing technological advances, it endeavors to focus on delivering unique value that AI alone cannot replicate.

 

 

 

 

 


Image: Garn Phakathunya | Dreamstime.com

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Restore formatting

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.




×
×
  • Create New...
The Creative Network

DesignTAXI

The Creative Finder

The Bazaar

Trendingger (BETA)

Community Resources

Become a member

  • Sign up for free
  • Pro/Business Accounts
  • Log into your account

    Forum Rules & Guidelines

    Terms of Use

    DMCA Copyright Notice

    Privacy Policy

    Cookies

    Contact Us

    Advertise with us

  • Express self-serve ads
  • Other advertising inquiries
  • Popular Categories

  • Artificial Intelligence (AI)
  • Innovation
  • Accessibility
  • Creative Ad Ideas
  • Climate Change & Sustainability
  • Copyright
  • Humor
  • Inclusivity
  • Travel
  • WTF
  • Creative Disciplines

  • 3D
  • AR / VR
  • Architecture
  • Art
  • Automotive
  • Branding
  • Character Design
  • Comics
  • Fashion Design
  • Furniture Design
  • Graphic Design
  • Illustration
  • Industrial Design
  • Interior Design
  • Logo Design
  • Packaging Design
  • Product Design
  • Street Art
  • Typography
  • UI/UX
  • Video Games