Zara Apologizes, Defends Concept For Campaign That Seemed To Mock Gaza Conflict

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Image via Zara

Zara is digging itself deeper and deeper into a hole in response to backlash surrounding its Atelier 2024 campaign, titled The Jacket. Supposedly meant to highlight the brand’s craftsmanship, the visuals left a bad taste in shoppers’ mouths and ignited a storm of criticism as well as calls for a boycott in the flurry of the Gaza conflict.

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