MSCHF & Reebok Step Out On Court With Revived Pump Technology Sneakers

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MSCHF and Reebok have stepped onto the court together to resurrect the iconic Pump technology with the Pump Omni Zone IX sneaker. This creative partnership pays homage to Dee Brown’s legendary 1991 NBA Slam Dunk Contest, where he first wowed the world with the Pump.

For those unfamiliar, the Pump technology, born in the late 80s thanks to Reebok engineer Paul Litchfield, was a game-changer in the sneaker world. It allowed wearers to customize the fit of their shoes with a few squeezes of an inflation button, promising a snug and tailored feel.

Fast forward to today, and this legendary tech gets a fresh twist in the form of the Pump Omni Zone IX. Now, let’s dive into the fascinating world of these kicks, where classic inspiration meets modern design.

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