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5 New Watches For Car Lovers Unveiled In September 2023: TAG Heuer, IWC & Seiko


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Buckle up, horologists and automotive aficionados, because the world of horology and horsepower has collided once again in September. This month saw the debut of a remarkable lineup of watches inspired by the elegance, speed, and innovation of the automotive world. From iconic brands such as Mercedes-AMG to Porsche and even down to actual race car drivers, these timepieces pay homage to the spirit of the open road. 

We’re about to take you on a thrilling ride through the latest watches that blend the precision of timekeeping with the allure of the automotive realm. So, rev your engines, and let’s dive into the world of timepieces inspired by cars.

Seiko and Honda

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