Snickers Begins ‘Tastebud Training Program’ To Prepare You For A Protein Boost

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Ever wish snacking on a bar of chocolate could be as beneficial as sweet? That’s what Snickers is trying to do with the launch of its Hi Protein bar, and to celebrate the release, the brand has released a special Tastebud Training program.

This quirky campaign is designed to prepare fans for the “epic taste” of the new protein-rich snack.

To bring this Tastebud Training program to life, Snickers has teamed up with actor, comedian, and host Joel McHale.

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