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The internet is abuzz with discussions surrounding Uber Eats' latest Super Bowl commercial, but not for the lighthearted reasons intended. The ad, highlighting forgetfulness through celebrity cameos, sparked controversy with a scene depicting a man mistaking peanut butter for peanut-free spread, triggering a visible allergic reaction.


Food allergy advocacy groups, including FARE, denounced the commercial for trivializing a life-threatening condition, urging the company to edit the scene. Following widespread criticism, Uber Eats swiftly removed the allergy segment, acknowledging the insensitivity and pledging to be more mindful in future portrayals. This incident highlights the evolving landscape of humor and social responsibility in advertising, reminding brands to navigate sensitive topics with respect and accuracy. #ubereats #superbowl #peanutallergy #FARE #commercial #controversy #sensitivity #advertising


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