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Krispy Kreme rolls out ‘SOS’ donuts to make massive cellphone outage (somewhat) a sweet deal

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Image: Krispy Kreme


In a delightful twist of events, Krispy Kreme, the renowned doughnut company, has recently made headlines with its unique response to a nationwide cellular outage. The company announced a special ‘SOS’ deal, offering free Original Glazed doughnuts to anyone affected by the service disruption. This innovative marketing move has led to the trending status of 'Krispy Kreme ‘SOS’ donuts’.


The cellular outage, which impacted several cities across the country, affected major network providers including AT&T, Verizon, and T-Mobile. In response to this, Krispy Kreme announced on Instagram that anyone visiting their participating retail locations between 5 p.m. and 7 p.m. could receive a free doughnut, no purchase necessary.


Interestingly, Krispy Kreme stated that no proof of service disruption was necessary to avail of the free doughnuts. This meant that even those who didn’t lose connection could enjoy a free treat, courtesy of the doughnut chain.


This unique marketing strategy has garnered positive reactions from the public, with many praising Krispy Kreme’s quick and clever response to the situation. However, it’s important to note that the offer was only available at participating Krispy Kreme shops in the U.S., and was subject to product availability.


This development raises an intriguing question: How do you view Krispy Kreme’s unique marketing strategy in response to the nationwide cellular outage? We’d love to hear your thoughts on this.



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