McDonald’s treats fine diners still hungry after a fancy meal to ‘after-dinner dinners’

[Orange]

It’s no Michelin star meal, but some may argue it’s better. McDonald’s UAE is taking hunger off the plate for guests who leave fancy restaurants feeling dissatisfied and in need of a familiar bite by providing “After-Dinner Dinners.”

 

The promotion, created in collaboration with FP7 McCann, is available at select branches in Dubai, strategically located near upscale restaurants. It aims to resonate with a specific audience in Dubai, known for its luxurious dining scene, and taps into the sometimes ironic nature of fine dining, where portions can be small and prices high.

 

 

Diners who find themselves craving more after their gourmet experience can visit these participating McDonald’s outlets within the Jumeirah district, chosen for its high levels of late-night customer traffic, and present their dinner receipt from the same evening. To qualify for this treat, customers must show a bill from any restaurant dinner that totals more than 600 AED (USD 163).

 

In return, they’re treated to a complimentary chicken burger, cheeseburger, or even a combo meal, ensuring no one goes to bed hungry.

 

 

 

 

 

• https://www.bandt.com.au/oddball-maccas-campaign-offers-after-dinner-dinner-to-diners-still-peckish-after-eating-at-fancy-restaurants/
• https://adage.com/creativity/work/mcdonalds-offers-after-dinner-dinner-those-still-hungry-after-tiny-meals-fancy-restaurants/2544806
• https://www.adweek.com/creativity/mcdonalds-offers-fine-dining-customers-a-second-chance-for-a-satisfying-meal/
• https://musebycl.io/advertising/fancy-meal-leave-you-hungry-mcdonalds-uae-offers-after-dinner-dinner
• https://www.lbbonline.com/news/mcdonalds-uae-turns-fine-dining-bills-into-full-stomachs

 

Image: generated on AI