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The book sent to all NBA players to relearn how to play basketball

Julien Sens

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Wemby's Basketball Playbook:


“The league is really in trouble when he comes in” Kevin Durant.


Victor Wembanyama is the first NBA draft pick, already acclaimed by all the greatest players as the next Greatest Of All Time. His 7.4ft size mixed with his incredible handle technic and shooting skills is revolutionizing the way to play basketball.


Canal+ has decided to re-write the Official Basketball Playbook to re-teach NBA players how to play basketball against the new phenomenon Victor Wembanyama for the launch of “UN1QUE”, the first official documentary about Wemby.


The Wemby’s Basketball Playbook : new technics, revised by using data analyses and advices from his former coach, to relearn how to shoot, to block, to spin, to pass, to layup, to defend, etc.


Each chapter has been re-written by hand to create 450 unique playbooks sent directly to all 450 NBA players, inviting them to watch the Canal+ documentary to get ready to change the way to play.




Brand: Canal+

Agency: BETC

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