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Nothing Phone 2a breaks smartphone sales records—within the first day of launch


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During a time where smartphone prices (and everything else) are constantly increasing, the Nothing Phone 2a is making quite a refreshing entry. This mid-range phone, which positions itself as a more affordable alternative to the Nothing Phone (2), has taken the market by storm. The company, Nothing, is redefining a category often overlooked, delivering unique innovations to millions of new users around the world.

 

The $349 Nothing Phone 2a debuted last week and went on sale on Tuesday, March 12. The first day of sales was more than successful as the company sold 100,000 units. The company pushed 60,000 of those in the first 60 minutes alone. This record-breaking sales figure has set a new benchmark in the smartphone industry.

 

The Phone 2a was launched as a more affordable alternative to the Phone (2) but came with plenty of features, borrowed from its mightier sibling, like a 6.7” OLED and dual 50 MP cameras on the back. The midranger comes with a custom-made Dimensity 7200 Pro that offers up to 10% more efficiency.

 

This unprecedented success of the Nothing Phone 2a has certainly stirred the smartphone market, which is reportedly slowing for the biggest players such as Apple. It raises the question: What does this mean for the future of mid-range smartphones? How will other brands respond to this new challenge? We’d love to hear your thoughts on this. Do you think the Nothing Phone 2a’s success will redefine the mid-range smartphone market?

 

 

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Image: Nothing

 

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