Adidas surprises those who bought into April Fools 'Box Shoes' prank with the real deal

[Coloroscopio]

Adidas recently caused a stir when it listed a peculiar new product on its Confirmed app for exclusive sneakers: the aptly named ‘Box Shoe’. Images showcased a curious design—a shoe constructed entirely from a familiar blue and white Adidas shoebox, complete with Three Stripes branding.

 

 

On April 1, the truth was revealed. With a wink and a nudge, the brand confirmed the Box Shoe to be a good-natured April Fools’ Day prank.

 

 

However, the fun didn’t stop there. Those who set reminders for the cardboard footwear’s launch and inquired about its price were appeased with a chance to win a custom shoe cabinet by multidisciplinary artist Gab Bois.

 

 

Truly thinking out of the box, Adidas is also handing out a commemorative sample of the coveted Box Shoe!

 

 

 

• https://sneakernews.com/2024/03/27/adidas-the-box-shoe-april-fools/ 
• https://sneakerbardetroit.com/adidas-the-box-shoe/ 
• https://www.kicksonfire.com/adidas-the-box-shoe/ 
• https://www.hotnewhiphop.com/782810-adidas-pulls-april-fools-prank-with-new-box-shoe-design-sneaker-news 

 

Images: Adidas Confirmed app