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Adidas surprises those who bought into April Fools 'Box Shoes' prank with the real deal


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Adidas recently caused a stir when it listed a peculiar new product on its Confirmed app for exclusive sneakers: the aptly named ‘Box Shoe’. Images showcased a curious design—a shoe constructed entirely from a familiar blue and white Adidas shoebox, complete with Three Stripes branding.




On April 1, the truth was revealed. With a wink and a nudge, the brand confirmed the Box Shoe to be a good-natured April Fools’ Day prank.




However, the fun didn’t stop there. Those who set reminders for the cardboard footwear’s launch and inquired about its price were appeased with a chance to win a custom shoe cabinet by multidisciplinary artist Gab Bois.



Truly thinking out of the box, Adidas is also handing out a commemorative sample of the coveted Box Shoe!






Images: Adidas Confirmed app

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