You might've picked up a Salvador Dalí artwork at the store without knowing it

[Marshy]

While Salvador Dalí’s melting clocks and lobster telephones are instantly recognizable, his influence might extend beyond the confines of museums and art galleries. Take a closer look next time you’re browsing the aisles of your local grocery store or bodega—you’ll likely find a lick of his work in there.

 

What most don’t realize is the legendary Surrealist painter was behind the Chupa Chups logo.

 

Enric Bernat, the founder of Chupa Chups, launched the lollipop in 1958. Frustrated by sticky fingers and messy candy, Bernat revolutionized sugary treats by putting them on a stick. The lollipop was born.

 

However, the initial branding wasn’t quite hitting the mark. Enter Dalí, a friend and collaborator of Bernat’s. In 1969, Bernat approached the artist, seeking a logo redesign.

 

 

Dalí, known for his dreamlike, distorted landscapes, took a surprisingly straightforward approach. In just an hour, according to legend, he sketched the now-famous logo on a piece of newspaper. It incorporated the brand name in bold, playful lettering, cleverly integrated into a vibrant daisy shape.

 

 

The placement was another stroke of genius—Dalí insisted the logo be positioned on the top of the lollipop, ensuring its constant visibility.

 

The new logo, unveiled in 1969, was a game-changer. It perfectly captured the essence of the Chupa Chups brand: playful, colorful, and universally appealing. The story reminds us that even the most everyday objects—be they clocks or sweets—can be entirely transformed with a touch of creativity.

 

 

• https://news.artnet.com/art-world/art-bites-salvador-dali-chupa-chups-2446377 
• https://www.smithsonianmag.com/smart-news/salvador-dalis-time-candy-business-180964050/ 
• https://www.phaidon.com/agenda/art/articles/2011/september/21/everyday-icon-1-the-chupa-chups-lollipop/ 
• https://www.logodesignlove.com/chupa-chups-logo 

 

 

Images: Aleksandr Dyskin and Andreadonetti | Dreamstime.com