Adidas Builds World’s First Soccer Field With A Gender

[Newsbreaker]

Image via Havas Middle East

For decades, cultural norms in many Arab countries have discouraged young girls from participating in sports. This societal pressure often leads to a disheartening statistic: an average of 73% of Arab girls abandon sports by the age of 14. In 2023, Adidas partnered with advertising agency Havas Middle East to create the Female Field, aimed at dismantling these barriers and inspiring a new generation of female athletes.

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