Nylon Magazine returns to print, going full circle after 25 years

[Marshy]

 

Nylon Magazine has made a glossy comeback with the relaunch of its print edition. This return to physical pages coincides with the brand’s 25th anniversary, marking a nostalgic return for a generation who grew up with the magazine on their bedroom walls.

 

Nylon’s foray back into print comes amidst a wider trend of legacy publications reevaluating the value of physical media. While digital advertising remains a battleground, high-quality print offers a unique space for tactile engagement and brand storytelling.

 

Emma Rosenblum, chief content officer for Nylon’s parent company BDG Media, tells Axios that it was the firm’s objective to revive the format since it acquired the magazine in 2019, emphasizing, “Nylon is a brand that was born in print.”

 

This relaunch isn’t just about nostalgia, however. Nylon promises a fresh take, blending elements that made the original magazine so beloved with a modern eye for new and emerging trends. Readers can expect a return of favorite sections alongside original reported features, stunning fashion spreads, and in-depth profiles of music's rising stars. 

 

The first issue, a music-themed extravaganza, comes at an apt time as both Nylon and Coachella turn 25 this year.

 

 

 

 

 

 

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Leading the charge is none other than music icon Gwen Stefani, gracing the cover of the Spring/Summer 2024 Print Issue. Inside, she reflects on creative risks, aging in pop music, and ranch life with Blake Shelton. 

 

The bi-annual magazine will be available for purchase on newsstands and online, ensuring accessibility for both longtime fans and those new to Nylon’s brand of youth-focused, culturally relevant content.

 

This return to print signifies a potential turning point for the publishing industry. It begs the question: are we witnessing a resurgence of physical media, or is this a strategic move by a brand with a rich history?

 

The issue hits shelves at Barnes & Noble on April 16th.

 

• https://www.nylon.com/life/nylon-print-return-april-2024 
• https://www.axios.com/2024/04/09/nylon-print-returns-magazine 
• https://titlemedia.co.uk/why-2024-will-be-the-year-for-magazine-print-revival/ 

 

 

Images: Nylon