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Jack Grealish's England snub throws Hellmann's Euro 2024 campaign offside: Will they grill up a new strategy?

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Jack Grealish Hellman's Campaign


When it comes to sports marketing, the game plan is as crucial as the game itself. But what if the game plan doesn’t go as expected? This is exactly what happened with Hellmann’s, the ‘Official BBQ Partner’ of Euro 2024, when Jack Grealish was left out of England’s squad.



As part of their marketing strategy for Euro 2024, Hellmann’s had banked heavily on Grealish, the Manchester City star. He was the face of their campaign, appearing in various promotional materials, from social media posts to video ads. The campaign even had a catchy slogan ‘Up Your Game’, featuring Grealish with Hellmann’s products.

However, the tables turned when Gareth Southgate decided not to include Grealish in England’s 26-man squad for Euro 2024. This unexpected twist has left Hellmann’s in a tricky situation, as their marketing strategy was centered around Grealish’s participation in the tournament. 


The Grealish omission has generated a wave of online discussion, with fans sharing and commenting on the Hellmann's campaign. This online buzz highlights the need for Hellmann's to adapt their Euro 2024 marketing strategy. The question remains: can they salvage the campaign and turn this unexpected turn of events into an opportunity?


This situation also raises intriguing questions for sports marketers. How can brands lessen the impact of unforeseen events that derail campaigns? If you were in Hellmann's shoes, what would your game plan be? Share your thoughts and insights in the comments below.




Images:  Denismart | Dreamstime.comVincenzoizzoreporter | Dreamstime.com



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Unexpected free time grilling it off the pitch... maybe Hellmann's can turn this into a campaign twist? Picture him as the ultimate supporter, on the sidelines with spatula in hand, firing up the barbie and rallying the team. Burgers for the boys, Euros glory for England! It could be a fun way to keep him involved and promote Hellmann's mayo. 

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