KeyboardKitty Posted June 12 Share Posted June 12 Move over Cristiano Ronaldo, there's a new heartthrob stealing the spotlight—and he's got the internet in a frenzy. England's golden boy, Jude Bellingham, has traded his Real Madrid jersey for something a little more revealing, becoming the new face of Kim Kardashian's shapewear brand, SKIMS. View this post on Instagram A post shared by SKIMS (@skims) Fresh off hoisting the Champions League trophy with Real Madrid and being voted La Liga Player of the Year, the 20-year-old midfielder isn't just a rising star on the pitch; he's proving to be a marketing wiz off it too. SKIMS unveiled the campaign with a video showcasing Bellingham's impressive physique (and impressive juggling skills) while sporting a pair of their dark grey boxer briefs. View this post on Instagram A post shared by Kim Kardashian (@kimkardashian) Needless to say, fans went wild. Social media erupted with praise for both Bellingham's toned physique and Kardashian's marketing savvy. The founder of SKIMS, couldn't contain her excitement about unveiling Bellingham as the face of the new SKIMS Mens campaign. She lauded Bellingham as a rising star within the football world and acknowledged his influence on the next generation of players and fans. Some fans are calling the campaign a masterstroke, praising its potential to attract younger demographics to the SKIMS brand. It also marks another milestone for SKIMS, which has previously featured other sporting heroes like Neymar Jr and Patrick Mahomes. With Bellingham now in the mix, SKIMS continues to create global cultural moments, especially within sports. This campaign, like their previous ventures with athletes, positions SKIMS for a win-win situation, capitalizing on Bellingham's star power and attracting a new wave of customers. So fans, what do you think? With his undeniable talent and newfound status as a fashion icon, the pressure is on. Can Bellingham replicate his club success with England at Euro 2024? The tournament kicks off on June 14th, and all eyes will definitely be on the young star to see if his dazzling skills translate to international success. https://wwd.com/pop-culture/new-fashion-releases/jude-bellingham-skims-campaign-1236430564/ https://www.standard.co.uk/lifestyle/fashion/jude-bellingham-bares-all-kim-kardashian-skims-euros-b1163650.html https://www.dailymail.co.uk/femail/article-13519047/Jude-Bellingham-fans-frenzy-SKIMS-campaign-Kim-Kardashian.html https://www.goal.com/en-sg/lists/real-madrid-jude-bellingham-kim-kardashian-skims-boxers-euro-2024-campaign-england/blt41bc3d6a7d76bc39 Image: Marta Fern�ndez | Dreamstime.com Quote Link to comment Share on other sites More sharing options...
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