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Taylor Swift's 'Eras Tour' goes interactive on TikTok with digital rewards, friendship beads and more

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Calling all Swifties! Level up your fandom because Taylor Swift and TikTok are teaming up for an epic in-app experience. As the pop icon continues to slay audiences on her record-breaking Eras Tour (most recently at Wembley), TikTok is offering a way for fans everywhere to join the party, even if you couldn't snag a ticket.

Dubbed #TSTheErasTour, this interactive experience is the first and longest-running artist campaign on TikTok to date. Buckle up, because here's what awaits you:

  • Weekly Album-Themed Challenges: Each week, you'll get a fresh dose of Taylor magic with new challenges inspired by her iconic albums. Think creative video concepts, dance routines, or even lyrical tributes—the possibilities are endless.
  • Score Exclusive Swag: Completing these challenges unlocks the ultimate fan loot: themed profile frames and digital friendship beads. These aren't just your average virtual trinkets —they're a way to showcase your love for Taylor and personalize your TikTok profile.
  • Build Your Digital Friendship Bracelet: Here's where it gets extra special. As you collect those digital beads, you can use them to create your own one-of-a-kind friendship bracelet within the app. It's a virtual symbol of your connection to Taylor and the incredible Swiftie community.
  • Tour Highlights & Themed Playlists: No FOMO here! #TSTheErasTour brings the concert experience right to your phone. Dive into curated video highlights from each tour stop, reliving the electrifying energy and iconic performances. Plus, each week's challenge comes with a specially crafted playlist to get you grooving to Taylor's hits.
  • The Ultimate Swiftie Recognition: Complete all 11 weeks of challenges, and you'll unlock a celebratory final Swiftie profile frame—a badge of honor for your unwavering dedication.


This innovative collaboration is a total game-changer for Taylor's fans. It's a chance to express your creativity, connect with other Swifties, and celebrate the musical journey that has captivated millions. So what are you waiting for? Head over to TikTok, join the #TSTheErasTour movement, and let the Taylor Swift love fest begin.



Image: Alexandre Paes Leme Dur�o | Dreamstime.com



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