Nike's Jordan Brand takes to court as official designer of Team France's basketball uniforms

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Nike’s Jordan Brand has jumped into the game, securing the coveted role of designing the French National Basketball Team's uniforms for this year’s games.

 

The Jordan Brand x France Basketball National Team collection is a celebration of French basketball history. The jerseys themselves feature a unique design—both the home and away jerseys boast gradients of blue and red transitioning to white on the sides.

 

 

This is a subtle nod to the colors of the French flag, but with a dynamic twist that reflects the movement and energy of the sport. The iconic Jumpman logo sits proudly on the front.

 

 

The collection extends beyond just jerseys, encompassing T-shirts, backpacks, and training gear. This comprehensive approach ensures that French basketballers are outfitted for every aspect of their Olympic journey, from rigorous training sessions to victory podium celebrations.

 

In a statement, Nike emphasized that the collaboration “honors the Blues hoopers who have paved the way and those who are ready to take the team to new heights.” This sentiment is echoed in the overall design, which pays homage to French basketball's past while keeping its sights firmly set on future triumphs.

 

 

• https://www.fastcompany.com/91151392/nikes-jordan-brand-designed-the-french-olympic-basketball-uniforms 
• https://wwd.com/fashion-news/fashion-scoops/gallery/nike-olympic-uniform-2024-photos-1236317659/ 

 

 

Images: Nike