Innovabble Posted August 21 Share Posted August 21 In a surprising twist that’s almost as unexpected as one of their headlines, The Onion, the satirical publication known for its hilarious takes on current events, is making a comeback in print. This decision marks a significant shift in the media landscape, as The Onion takes a step back in time to offer readers a tangible experience in an increasingly digital world. Founded in 1988 as a campus weekly at the University of Wisconsin-Madison, The Onion quickly gained popularity for its witty headlines and satirical take on current events. Over the years, it evolved into a digital powerhouse, reaching millions of readers online. However, the allure of print media never truly faded, even after the publication discontinued its print edition in 2013. The Onion’s decision to reintroduce a print edition is a surprising move in an era where many media outlets are doubling down on digital content. The publication began distributing print editions this summer and is offering subscriptions for around $100 per year. This move is not just about nostalgia; it’s a strategic effort to diversify revenue streams and tap into a new market of readers who appreciate the tactile experience of print media. Subscribers can expect to receive monthly editions of The Onion, filled with the same sharp wit and biting commentary that has made the publication a household name. A special issue for the Democratic National Convention will be available for those who subscribe within the next two weeks. This DNC edition will be the debut paper, printed through presses owned by Chicago-based company Topweb. It will also be available for purchase at the Democratic National Convention. While The Onion’s website will remain freely accessible, the print edition offers additional benefits through the 'America’s Finest Membership' program. This hybrid model ensures that The Onion can cater to both its digital audience and those who prefer the traditional print format. The publication’s leadership believes that this synergy will enhance the overall reader experience. Is there still a charm to newsprint and ink stains in the digital age, though? The Onion’s return to print suggests that there might be. As Jordan LaFlure, The Onion’s executive editor, aptly put it, “I think for the same reason that 18-year-old kids are buying Taylor Swift on vinyl, we can introduce those same kids to the notion that a print publication is a much richer way to consume media” The Onion’s revival of its print edition is a bold and strategic move in today’s media landscape. By blending the best of both digital and print worlds, The Onion is poised to create a unique and engaging experience for its readers. What do you think? Is the allure of physical media still strong enough to draw readers back to print? https://blockclubchicago.org/2024/08/16/the-onion-is-back-in-print/ https://thehill.com/homenews/media/4831253-the-onion-resumes-print-edition/ https://www.washingtonpost.com/style/media/2024/08/21/the-onion-print-newspaper-star-tribune-local-media/ https://www.nytimes.com/2024/08/16/business/media/the-onion-print-paper.html Image: Blurf | Dreamstime.com Quote Link to comment Share on other sites More sharing options...
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