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Adidas To Donate Profits From YEEZY Resale To Charities Fighting Racism


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Previously, Adidas finally laid out plans on how to deal with the US$1.3 billion worth of unsold YEEZY sneakers in its locker. The sportswear giant found itself saddled with boxes and boxes of unsold merchandise after its lucrative partnership with Kanye West came to an abrupt end.

Instead of simply destroying all the leftover footwear, which would be a sustainability nightmare for the ages, the company decided to sell off the remaining stock and donate the profits to organizations that were hurt by Kanye’s anti-semitic and racist statements.

Now, it appears Adidas has worked everything out, as it recently announced the organizations that will benefit from the sale of the popular collection. The firm said that proceeds will go to the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change.

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