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Adidas Releases Superstar ‘Concha’ Inspired By Traditional Mexican Sweet Bread


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While Adidas Superstar sneakers are very much a staple of modern-day footwear, the low-top basketball shoes first made an appearance in 1969 when the sportswear giant hoped to claim a share of the market from then-dominant Converse.

Now, over five decades later, the German brand has reimagined the Superstars not just as everyday kicks, but as traditional cuisine. Yup, the iconic model has fully embraced its Mexican nickname—‘conchas’—and recently launched a series of designs resembling the sweet bread.

The latest sneaker range still maintains the recognizable lace-up closure and three gold stripes situated on the upper, but this time, certain aspects of the shoes have been changed to resemble the Mexican treat.

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