IKEA Recreates Balenciaga’s Viral $925 Towel Skirt For A Fraction Of The Price

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Recently, Balenciaga debuted its latest viral product: a towel skirt. Yup, as part of its Spring 24 Collection, the luxury label is offering a terry cotton garment that looks as though it could be hanging on a bathroom rack.

Now, in a tongue-in-cheek post, IKEA has pitted itself against the brand by allowing customers to dress its VINARN bath staple in the same way—with the model striking the exact same pose as the original.

Interestingly, as Complex pointed out, while the furniture retailer’s Instagram advertisement prices its dupe at £16 (US$17), the towel itself is available for just US$9.99 on IKEA’s US website.

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