Jump to content


Adidas Sprints To Block Black Lives Matter From Trademarking Three-Stripe Design


Recommended Posts

Adidas Group is doubling, tripling, trefoiling down on a trademark registration for the Black Lives Matter (BLM) movement, and it has urged the US trademark office to reject the foundation’s attempt to safeguard the use of three parallel stripes for its branding.

The sportswear giant argues that the mark brought forward by the Black Lives Matter Global Network Foundation—the most notable organization in the decentralized BLM campaign against police brutality—could mislead consumers as Adidas has attained “tremendous public attention” worldwide with its logo on the forefront.

Adidas says it’s been wearing its three stripes since way back in 1952. Meanwhile, BLM filed for a federal trademark of a yellow three-stripe design in November 2020 with the intent to display it on products like apparel, hats, and bags.

Read full article

Link to comment
Share on other sites


This topic is now archived and is closed to further replies.

  • Create New...
The Creative Network


The Creative Finder

The Bazaar

Trendingger (BETA)

Community Resources

Become a member

  • Sign up for free
  • Pro/Business Accounts
  • Log into your account

    Forum Rules & Guidelines

    Terms of Use

    DMCA Copyright Notice

    Privacy Policy


    Contact Us

    Advertise with us

  • Express self-serve ads
  • Other advertising inquiries
  • Popular Categories

  • Artificial Intelligence (AI)
  • Innovation
  • Accessibility
  • Creative Ad Ideas
  • Climate Change & Sustainability
  • Copyright
  • Humor
  • Inclusivity
  • Travel
  • WTF
  • Creative Disciplines

  • 3D
  • AR / VR
  • Architecture
  • Art
  • Automotive
  • Branding
  • Character Design
  • Comics
  • Fashion Design
  • Furniture Design
  • Graphic Design
  • Illustration
  • Industrial Design
  • Interior Design
  • Logo Design
  • Packaging Design
  • Product Design
  • Street Art
  • Typography
  • UI/UX
  • Video Games