LEGO Unveils Its First-Ever ‘Fully Playable’ Brand Film Packed With Easter Eggs

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LEGO recently pulled the curtains back on its latest campaign, titled Play Is Your Superpower.

This creative endeavor marks a pivotal moment for the beloved toy manufacturer, featuring their very first “fully playable” brand film, according to the toymaker. The advertisement hopes to reignite the spirit of play, not just among children but adults as well.

In total, Play Is Your Superpower will stretch across four months, anchored by three key moments: its fall launch, World Play Day on October 12th, and the bustling holiday season.

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