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Generative-AI-By-iStock-Getty-Images-Nvi

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Getty Images may have previously appeared resistant to the role of generative artificial intelligence in stock photography, but recent moves point to a different worldview. The company has joined forces with Nvidia to introduce yet another text-to-image platform, called Generative AI by iStock. Powered by Nvidia’s Picasso model, the model is trained using Getty Images’ and iStock’s extensive libraries, ensuring it steers clear of generating images that include trademarks or recognizable figures.

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