McDonald’s Finally Gives The Big Mac, Its Greatest Celeb, An Official Autograph

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Image courtesy of NORD DDB

McDonald’s in Sweden is finally giving the iconic Big Mac a signature taste of fame, quite literally, with its very own autograph. Despite its global renown, the Big Mac, a staple since 1967, had never had a personal signature—until now.

With the help of hundreds of thousands of devoted fans and the magic of artificial intelligence, and conceptualization by advertising agency NORD DDB, this edible superstar now boasts an autograph as unique as its taste.

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