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Philadelphia Cream Cheese Bakes Up First No-Hole Bagel For Max Schmearability


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Image courtesy of Philadelphia Cream Cheese

Philadelphia Cream Cheese is giving North Americans a hole new way to enjoy morning bagels. In a move that’s set to spread (wink) joy, the Kraft Heinz brand is introducing the Philadelphia Bagel Wholes—the first-ever bagels designed without the traditional hole, in a bid to end the age-old dilemma of disappearing schmear and ensure that cream cheese enthusiasts get more of what they love in every bite.

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