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Feeling Dirty From Climate Guilt? ‘Greenwash Soap’ Is Here To Cleanse Your Soul


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Inspired by “deceitful corporations” that promise much but deliver little, the Better Climate Store recently released Greenwash Soap—a soap bar that tasks itself to be the only soap in the market that “actually helps the planet.”

Featuring a deeply moisturizing formula made from hydrating oils, eucalyptus, and mint essence, Greenwash parodies the claims made by most “green” brands, pledging it won’t just leave one’s body refreshed but cleanses the soul as well.

Created in partnership with creative agency Spacecraft Earth, the 30-second commercial introducing the soap bar is a parody of typical body care advertisements, featuring the usual soft, feminine narration and gentle music, offering customers out-of-reach results.

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