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Google Follows In Twitter’s Footsteps With Its Own Blue Checkmarks On Gmail


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While users on Twitter are still coming to terms with the disappearance of the platform’s blue checkmarks, it seems Google has stepped in to adopt the iconic symbol—this time, for its email service, Gmail.

This new feature will help users identify if a sender is genuine or could be a fraud. Starting now, emails sent from companies with verified identities will have a blue tick next to the sender’s name as part of the brand’s Brand Indicators for Message Identification (BIMI) project.

According to Engadget, the technology giant started rolling out BIMI in 2020, first enabling verified brands to add authenticated logos to messages. That’s recently morphed into a blue checkmark, which might be a more eye-catching indicator for users at a glance.

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