H&M Apologizes For School Uniform Ad Lambasted For Allegedly Objectifying Kids

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Photo 226409014 © Aleksei Filatov | Dreamstime.com

H&M has stitched up a wave of criticism among parents over an advertising campaign in Australia, leading to its removal and an apology from the Swedish fashion retailer.

The graphic, featuring two elementary school-aged girls in uniform-like pinafore dresses, was accompanied by the slogan: “Make those heads turn in H&M’s Back to School fashion.” This phrase, paired with the imagery of the young girls, sparked accusations of sexualizing children.

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