Meta Is Fined, Banned From Using Personal Data For Advertising In The EU

[Firewaller]

Facebook and Instagram advertisements may no longer seem so targeted for users in the European Union (EU), as a recent legal ruling prohibits the social media giant from using personal data to advertise to its members. 

This move, which resulted in a €390 million (US$414 million) fine, could eventually see users having to “opt in” for the technology giant to use their data for targeted advertisements on its platforms. 

According to The Guardian, authorities rejected Meta’s argument that users agree to allow their personal information to be used for targeted advertising when they enter into a “contract” via the terms and conditions when signing up. 

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