Frito-Lay • Super Bowl • PepsiCo, Inc • Snacks • FRITOS

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Football fans and snack enthusiasts are buzzing online ahead of Super Bowl LVIII, with Frito-Lay, PepsiCo's snack powerhouse, taking center stage. Their "Taste of the Super Bowl" campaign is fueling the excitement, featuring specially marked chip bags with confetti and a chance to launch the real confetti at the game.

Iconic brands like Lay's, Cheetos, and Doritos are featured in the campaign, tapping into fans' nostalgia and love for classic game-day pairings. The "Frito-Lay Chip Strip" experience in Las Vegas adds another layer of buzz, offering immersive activities and photo opportunities tied to their beloved snacks.

This strategic marketing blitz leverages the Super Bowl's massive reach to solidify Frito-Lay's position as the go-to snack provider for America's biggest sporting event, driving online discussions and sales of their iconic FRITOS and other popular brands.

 

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