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Etsy, the beloved online marketplace for unique and handcrafted goods, has made a splash during this year’s Super Bowl. Their debut commercial, which aired during the big game, introduces a groundbreaking feature: Gift Mode. Powered by a blend of artificial intelligence and human curation, Gift Mode assists shoppers in selecting the perfect gift for any occasion. It’s a game-changer for those seeking thoughtful presents year-round.


But what’s the twist? Etsy’s Super Bowl ad doesn’t just focus on any gift—it celebrates the most iconic gift of all time. The ad rewinds the clock to a momentous occasion when a certain gift captured hearts worldwide. As the spotlight shines on this legendary present, viewers are reminded of the joy that thoughtful gifting brings.


What’s your take on Etsy’s Gift Mode? Are you intrigued by the idea of personalized gift recommendations? Share your thoughts! 



Check out the top search results on Etsy • Gift Mode • Debut • Super Bowl.

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