How A Chinese Museum Is Winning Over Young Fans With Cute & Creative Souvenirs

[Innovabble]

Have you seen the latest trend hitting a Chinese museum? It's all about turning traditional art into something a bit more... cuddly. Picture this: a chubby, grinning loong (that's a Chinese dragon) toy, inspired by a Ming Dynasty gold ornament. These little guys are flying off the shelves, with over 1,000 sold in just the first week of their debut. It's the brainchild of a team of 12 young designers, breathing new life into museum souvenirs and making cultural heritage hits among the youth. This fresh take is not just about cute toys; it's changing the game for museum revenue and how young folks engage with history.

 

What do you think about this blend of history and modern design?
 

Check out the full scoop here.