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Mary Jane shoes by Heaven by Marc Jacobs x Kiko Kostadinov x ASICS


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Image: Heaven by Marc Jacobs


In the bustling world of fashion, a unique collaboration has emerged that is making waves in the industry. The creative minds behind Heaven by Marc Jacobs, Kiko Kostadinov, and ASICS have joined forces to create a collection that is as eclectic as it is innovative.


This collaboration is a testament to the growing influence of ASICS in the fashion-forward sneaker market and Kostadinov’s vision for the brand’s future. The collection is a textural range of ready-to-wear and footwear, designed to endure the everyday chaos of metropolitan life. The line features new screen-printed graphics, denim washes, statement knitwear, and the synergetic GEL-LOKROSTM silhouette. This shoe, a fusion of the classic Mary Jane design and the GEL-KIRILTM’s signature tooling, is available in three colorways.


The campaign, set in a subway and featuring model Kiko Muzihara and her friendly pet rodent, perfectly encapsulates the gritty and girly vibe of the collection. The collaboration is set to launch on February 22, 2024, via Marc Jacobs and Kiko’s webstores, as well as in their retail outposts.



A post shared by @kikokostadinov



This collaboration is not just a fusion of fashion and functionality, but also a bold statement in the world of sneakers. It’s a testament to the power of creative collaboration and the endless possibilities it can bring.


What are your thoughts on this unique collaboration? Do you think the fusion of these different styles will set a new trend in the fashion industry?



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