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Toyota introduces the all-new 2024 Land Cruiser Prado


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The 2024 Toyota Land Cruiser Prado, a name synonymous with rugged durability and off-road prowess, is making waves in the automotive industry. After a brief hiatus, the legendary Land Cruiser nameplate has returned to the U.S., bringing with it a host of premium features and an accessible price point.


The 2024 model, also known as the 250 series, has been completely reimagined and redesigned. It now exclusively features a powerful turbocharged i-FORCE MAX hybrid powertrain, producing an impressive 326 horsepower and 465 lb.-ft. of torque. This potent combination of performance and efficiency is mated to a full-time four-wheel drive system, ensuring the Land Cruiser’s legendary off-road capability remains intact.


One of the standout features of the 2024 Land Cruiser is its go-anywhere capability. Engineers have embraced this legacy by including center and rear-locking differentials as standard for all grades. This feature can help split the power 50/50 to the rear wheels for improved traction and reduced wheel spin on rough terrain.


The 2024 Land Cruiser Prado is expected to hit dealer showrooms in Spring 2024, with a starting Manufacturer’s Suggested Retail Pricing (MSRP) of $55,950. This represents a significant shift in market positioning for the venerated nameplate, making it more accessible to a wider range of consumers.


In conclusion, the 2024 Toyota Land Cruiser Prado represents a significant evolution of a legendary vehicle. With its potent hybrid powertrain, full-time four-wheel drive, and off-road capabilities, it promises to be a worthy successor to the Land Cruiser name. But what do you think? Does the 2024 Land Cruiser Prado live up to the legendary status of its predecessors? Share your thoughts below.




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