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Dunkin’ now sells caffeinated energy drinks (amid Panera’s lemonade controversy)

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Image: Dunkin


The online world is currently buzzing with the news of Dunkin’, a renowned coffee and doughnut chain, stepping into the energy drink market. The company has launched its own line of caffeinated beverages, named SPARKD’ Energy. This move has made Dunkin’ a trending topic across various digital platforms.


SPARKD’ Energy, available in Peach Sunshine and Berry Burst flavors, is Dunkin’s response to the growing popularity of highly caffeinated beverages. Each drink contains 192 milligrams of caffeine and 37 grams of sugar in its largest size. Dunkin’s entry into this market segment comes at a time when its rival, Panera Bread, is facing multiple lawsuits related to its own heavily caffeinated beverage, Charged Lemonade.


The launch of SPARKD’ Energy is seen as a strategic move by Dunkin’ to capture a share of the energy drink market, which has been surging in popularity. Despite the legal troubles faced by Panera Bread over its Charged Lemonade, Dunkin’ has confidently introduced its own caffeinated drink.


In conclusion, Dunkin’s introduction of SPARKD’ Energy has stirred up the online community, making it a trending topic. The move reflects Dunkin’s adaptability and its keenness to cater to the evolving preferences of its customers.


What are your thoughts on Dunkin’ venturing into the energy drink market? Do you think SPARKD’ Energy will be a game-changer for the brand? Feel free to share your views in the comments below.



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