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Spotify launches music consultancy for brands (first client: Coca-Cola)

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The media landscape is currently buzzing with the news of Spotify’s latest venture - a music advisory agency for brands named AUX. This first-of-its-kind initiative aims to leverage Spotify’s deep expertise in music to help brands enrich their campaigns and connect with emerging artists.


AUX is designed to provide bespoke services tailored to meet brands’ needs. It will work directly with artists to help them bring their music to fans in new and innovative ways. The goal is to deepen the connections between artists, brands, and fans.


The first client to partner with AUX is none other than the beverage giant, Coca-Cola. For Coca-Cola’s new Coke Studio campaign, AUX connected the company with Berlin-based artist Peggy Gou. This partnership will span live concerts and events, social media content, on-platform promotional support, and a branded playlist.


This innovative approach by Spotify marks a key milestone in the music industry. It showcases how music can be used as a powerful tool to create authentic connections with audiences worldwide.


The trending topic ‘Spotify launches music advisory agency for brands’ has certainly stirred up conversations online. But what are your thoughts on this? Do you think music can play a pivotal role in brand marketing? Share your views on this exciting intersection of music and marketing.



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