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A retro hot pink Barbie flip phone is coming this summer

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Image: HMD


In the dynamic world of technology, a blast from the past is making headlines. The ‘Hot Pink Barbie Flip Phone’ is the latest sensation that’s got everyone talking. This retro-inspired device, a collaboration between HMD Global, the company that makes Nokia phones, and Mattel, the iconic doll brand, is set to launch in the summer of 2024.




The Barbie Flip Phone, a nostalgic nod to the old-school flip phones, is a product of HMD’s “Human Mobile Devices” and Mattel. The device, which won’t be connected to the internet, is a throwback to the “dumb phones” of yesteryear before smartphones became popular. It comes in a hot pink color, resembling the iconic pink flip phone accessory that comes with many Barbie dolls.


This launch is part of HMD’s strategy to introduce its own tech under its Human Mobile Devices brand. The Barbie handset is the first device being sold by HMD under its new brand name. This move is a step away from Nokia, which is the brand HMD typically has used to sell its phones.


The Barbie Flip Phone is expected to flip the script on smartphone culture and promises style, nostalgia, and a much-needed digital detox. This retro feature phone is anticipated to be this summer’s hottest accessory.


The resurgence of the flip phone, especially with the Gen Z consumers, is seen as an attempt to limit digital activity and move away from toxic content found on platforms like Instagram, TikTok, Snapchat, and YouTube.


This unexpected trend has certainly sparked curiosity and debate in the tech world. What are your thoughts on this? Do you think the ‘Hot Pink Barbie Flip Phone’ will mark the return of the flip phone era? We’d love to hear your views in the comments below.



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