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BYD races against Lamborghini and Ferrari with US$233K electric supercar


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Image: BYD


The online world is abuzz with the latest news about BYD, now the world’s largest electric car maker. The company recently unveiled its most expensive car, a high-performance fully-electric supercar. This move is seen as a direct challenge to the gas-guzzling options offered by rivals such as Ferrari and Lamborghini.


The new supercar, named the Yangwang U9, is priced at 1.68 million yuan ($233,450). It boasts impressive specifications, with the ability to hit 100 km/h (62 mph) in just 2.36 seconds and reach a top speed of 309.19 km/h. This supercar is initially intended for the China market.


BYD’s bold move comes on the heels of its recent success in becoming the biggest EV seller globally, overtaking Tesla in the last quarter of 2023. While BYD is better known for making affordable EVs, the company markets its luxury models under the Yangwang and Fang Cheng Bao brands.



With a post-Lunar New Year price war looming in China, the Shenzhen-based giant is betting there remains a market for high-end products which deliver better margins. Other pricey EVs under the Yangwang brand are due to launch later this year in China.


This development has stirred up conversations about the future of the EV market and the potential for electric supercars to rival traditional luxury car brands. As BYD takes on Ferrari and Lamborghini, it raises the question: Are we witnessing a paradigm shift in the luxury car market? What are your thoughts on this? Do you think electric supercars can truly rival their gas-guzzling counterparts?



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