Jump to content


Burger King grills Wendy’s surge-pricing internet beef with free ‘no urge to surge’ burgers

Recommended Posts



The fast-food industry is no stranger to competition, but the recent ‘surge pricing’ controversy has taken it to a new level. Wendy’s, a popular fast-food chain, made headlines when it announced plans to introduce dynamic pricing. This model, similar to those used by Uber and Lyft, would allow prices to fluctuate during busy periods. However, this announcement was met with backlash, leading Wendy’s to clarify that surge pricing was not part of their plan.


In the midst of this controversy, Burger King seized the opportunity to troll its competitor. In a clever marketing move, Burger King announced a ‘no urge to surge’ promotion, offering free Whoppers in response to Wendy’s surge pricing news. This promotion, which allowed customers to redeem a free Whopper or vegetarian Impossible Whopper with a purchase of $3 or more, was seen as a direct jab at Wendy’s.



Despite the controversy, some experts believe that variable pricing strategies, like the one proposed by Wendy’s, are the future of dining. These strategies are increasingly being integrated into the digital technology that restaurants use.


This incident has sparked a lively debate about pricing strategies in the fast-food industry. It raises questions about the balance between business profitability and customer satisfaction. As the dust settles on this controversy, one can’t help but wonder: What do you think about dynamic pricing in the fast-food industry? Would it influence where you choose to eat? Share your thoughts below.



Read more:



Top image: st.djura / Shutterstock.com

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Reply to this topic...

×   Pasted as rich text.   Restore formatting

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Create New...
The Creative Network


The Creative Finder

The Bazaar

Trendingger (BETA)

Community Resources

Become a member

  • Sign up for free
  • Pro/Business Accounts
  • Log into your account

    Forum Rules & Guidelines

    Terms of Use

    DMCA Copyright Notice

    Privacy Policy


    Contact Us

    Advertise with us

  • Express self-serve ads
  • Other advertising inquiries
  • Popular Categories

  • Artificial Intelligence (AI)
  • Innovation
  • Accessibility
  • Creative Ad Ideas
  • Climate Change & Sustainability
  • Copyright
  • Humor
  • Inclusivity
  • Travel
  • WTF
  • Creative Disciplines

  • 3D
  • AR / VR
  • Architecture
  • Art
  • Automotive
  • Branding
  • Character Design
  • Comics
  • Fashion Design
  • Furniture Design
  • Graphic Design
  • Illustration
  • Industrial Design
  • Interior Design
  • Logo Design
  • Packaging Design
  • Product Design
  • Street Art
  • Typography
  • UI/UX
  • Video Games