Vaseline Mended Murals

[Design Guy]

Vaseline's 'Mended Murals' Restore Street Art to Underscore Importance of Skin Health.

VML New York commissioned street artists in 3 US cities to restore their original murals to help connect people in the neighbourhoods with the medical community.

 

Mended Murals is a multi-city initiative highlighting the importance of skin health equity and increasing access to skin health care resources for Black and Brown communities.

Vaseline shares the belief that all skin deserves to be celebrated and seen. However, skin health care for people of colour has long been an afterthought due to systemic racism and healthcare inequities, leading to worse outcomes and increased mortality rates for skin cancer.
 

As part of the brand's continued efforts to achieve skin health equity, Vaseline is proud to launch Mended Murals, a multi-city initiative that uses art restoration as a method to shed light on the importance of caring for skin of colour and underscores the need for increased access to skin health resources for underrepresented communities.
 

Following the 2022 launch of SeeMySkin.com, a first-of-its-kind platform designed to search conditions on skin of colour and connect patients with physicians who understand their skincare needs, Mended Murals contributes to Vaseline's long-standing efforts to make skin health care more accessible.
 

The Mended Murals initiative was created to showcase that without proper care or resources, murals that were once a vibrant reflection of the culture and people in their communities can often fade over time. Through partnerships with artists of diverse backgrounds across the country, Vaseline is helping restore their murals and support local clinics in those cities that provide accessible health care in surrounding neighbourhoods.
 

To date, Vaseline has committed to commissioning mural restorations with artists based in Baltimore, MD, Brooklyn, NY, and Hartford, CT. Select murals display a QR code driving community members to SeeMySkin.com, where they can access skin health care resources. Vaseline has also committed to donating a total of $250,000 across local charitable health clinics in each US city where murals are restored.
 

The commitment to create access to skin health doesn't stop there. Vaseline invites you to submit a mural that's important to your community for a chance to have it restored by the original artist. With every mural restored, we will provide funds to support a local health clinic in your city.
 

"Mended Murals is a continuation of Vaseline's long-standing commitment to enable 15 million people of colour to access more equitable skin health care by 2025, said Kathleen Dunlop, CMO of Unilever Beauty and Wellbeing, North America. "We explored murals all over the country, contacting their original artists to bring our vision to life. Vaseline is helping to restore local murals and support clinics that provide accessible health care to community members. Every mural restoration project helps encourage community members access to skin health resources."
 

To celebrate the work being done through Mended Murals and further raise awareness in the next community that will be supported through this initiative, Vaseline will show up in Austin, TX to partner with Black Future House. This immersive multi-day event brings founders, creators, builders, connectors, and disruptors to shape a better Black Future.

As the exclusive skincare sponsor, Vaseline will be hosting a panel on Saturday, March 9th to discuss the importance of representation and skin health equity. The panel will be moderated by award-winning journalist and NYT bestselling author, Elaine Welteroth and feature Baltimore-based muralist Ernest Shaw Jr., Austin-based board-certified dermatologist Dr. Adewole 'Ade' Adamson, Unilever's Beauty and Wellbeing Senior R&D Director, Tiffany Yizar, and Unilever's head of North America strategy and chief of staff for the Personal Care Division, Kevin Tolson. To attend, you can register for free here.
 

"I've always wanted to create art where people of colour can find their humanity in the imagery," said Baltimore muralist, Ernest Shaw Jr. "The impact of these murals goes far beyond just their aesthetic value. On my mural, there is a QR code that community members can scan to utilise accessible skin health resources. I'm honoured to work with Vaseline and be part of an initiative that will have a positive impact on peoples' mental, spiritual, and physical wellbeing, which is huge."