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Joe Biden launches “not a young guy” ad, claims his age is an asset

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In a humorous twist, President Joe Biden’s reelection campaign has launched a new television ad that playfully addresses his age. The ad is part of a $30 million advertising buy across battleground states, following his State of the Union speech.


The ad opens with Biden, 81, candidly addressing one of the voters’ top concerns about his bid for a second term. He acknowledges, “Look, I’m not a young guy, that’s no secret.” But he quickly follows this with a confident assertion of his effectiveness, stating, “But here’s the deal, I understand how to get things done for the American people”.


Biden then proceeds to list his accomplishments, which include leading the country through the COVID-19 pandemic, cutting drug prices, and strengthening the economy. The ad is designed to highlight the main themes from his recent State of the Union address and is targeted at Black, Asian, and Hispanic communities.


The ad concludes with a light-hearted outtake, where Biden quips, “Look, I’m very young, energetic and handsome. What the hell am I doing this for?". This humorous self-deprecation is seen as a strategic move to tackle concerns shared by a wide swath of voters about his age.



This bold approach by Biden’s campaign raises an interesting question: How do you perceive the impact of age on a leader’s effectiveness? Do you believe that experience and wisdom outweigh the concerns about age? We’d love to hear your thoughts on this.



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