Jump to content


Qatar Airways introduces the world’s first digital human flight attendant powered by AI

Recommended Posts



Qatar Airways has lifted off into the limitless skies of AI with Sama 2.0, the world’s first AI-powered digital human cabin crew member.


Unveiled at ITB Berlin 2024, Sama 2.0 is here to take your travel experience to new heights. This friendly AI assistant, whose name translates to “sky” in Arabic, uses conversational AI to answer your questions about Qatar Airways in real-time. Need to know baggage allowance for your upcoming trip to Bali? Curious about onboard meal options? She’s got you.




As an AI cabin crew member, Sama 2.0, developed with New Zealand AI firm UneeQ, can also serve as a virtual travel consultant who can personalize your experience, helping you design a bespoke trip or suggest destinations or onboard services that fit your interests.


If you’re planning a romantic getaway, Sama might recommend a luxurious cabin with mood lighting and in-flight spa treatments. Traveling with kids? The assistant could suggest flights with in-seat entertainment systems loaded with children’s movies.




Currently communicating in English on the Qatar Airways mobile app and the airline’s immersive digital platform, QVerse, Sama 2.0 is set to learn and improve over time from her interactions with passengers. With plans to expand to Arabic and other languages later this year, Sama will soon be ready to assist a global audience.








Images: Qatar Airways Group

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Reply to this topic...

×   Pasted as rich text.   Restore formatting

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Create New...
The Creative Network


The Creative Finder

The Bazaar

Trendingger (BETA)

Community Resources

Become a member

  • Sign up for free
  • Pro/Business Accounts
  • Log into your account

    Forum Rules & Guidelines

    Terms of Use

    DMCA Copyright Notice

    Privacy Policy


    Contact Us

    Advertise with us

  • Express self-serve ads
  • Other advertising inquiries
  • Popular Categories

  • Artificial Intelligence (AI)
  • Innovation
  • Accessibility
  • Creative Ad Ideas
  • Climate Change & Sustainability
  • Copyright
  • Humor
  • Inclusivity
  • Travel
  • WTF
  • Creative Disciplines

  • 3D
  • AR / VR
  • Architecture
  • Art
  • Automotive
  • Branding
  • Character Design
  • Comics
  • Fashion Design
  • Furniture Design
  • Graphic Design
  • Illustration
  • Industrial Design
  • Interior Design
  • Logo Design
  • Packaging Design
  • Product Design
  • Street Art
  • Typography
  • UI/UX
  • Video Games