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Instagram Embodies The Imperfect Human Touch In Dynamic, Extended Brand Identity

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Instagram-Brand-Motion-Studio-Studio-Dum

Video screenshots via Studio Dumbar/DEPT®

Instagram has proven to be more than just a photo-sharing app over the years, and now it hopes to carry this dynamic flair across. Teaming up with Rotterdam brand design agency Studio Dumbar/DEPT®, the Meta-owned social network breathes animated life into its identity by emulating the organic gestures of its global user base.

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