Disney+ follows Taylor Swift’s lead and labels titles with ‘(Disney’s Version)’

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Disney+ has followed in the footsteps of global music sensation Taylor Swift, labeling its titles with “(Disney’s Version)”. This tongue-in-cheek approach was first seen with the launch of “Taylor Swift: The Eras Tour (Taylor’s Version)” on Disney+.

 

The “Eras Tour” concert film, which was a record-breaking phenomenon, was released in its entirety for the first time on Disney+, including the original concert film and four additional acoustic songs. This exclusive cut of the concert film was directed by Sam Wrench and starred Taylor Swift.

 

Disney+ took this opportunity to ‘Swift-ify’ its homepage. For one day only, the service’s main screen featured nine curated sets of titles inspired by each of Swift’s eras. These included “Fearless” (e.g. “Moana”), “1989” (e.g. “The Little Mermaid”), and “Midnights” (e.g. “Cinderella”).

 

| The Eras (Disney's Version) #TSTheErasTourTaylorsVersionpic.twitter.com/1PnQSOPRVz

— Taylor Swift Updates 🩶 (@swifferupdates) March 15, 2024

 

This strategic move by Disney+ not only celebrates the work of Taylor Swift but also introduces a new way of categorizing and presenting content to its viewers. It’s a testament to the evolving landscape of digital entertainment and the power of creative collaboration.

 

What are your thoughts on this innovative approach by Disney+? Do you think other streaming platforms will follow suit and introduce similar categorizations inspired by artists or themes? Share your views in the comments below!

 

 

Read more:

• https://variety.com/2024/tv/news/taylor-swift-disney-plus-homepage-takeover-eras-tour-1235942064/
• https://wdwnt.com/2024/03/disney-features-taylor-swift-inspired-categories-in-honor-of-eras-tour-film-release/
• https://www.hollywoodreporter.com/business/digital/taylor-swift-eras-tour-movie-disney-plus-homepage-1235852605/

 

 

Image: Disney+